• By cpegut@gmail.com
  • September 2, 2025

How to Get More Done Without Hiring MorePeople

Hiring more staff feels like the obvious answer whenyour workload grows. But morepeople often means more management, more overhead, and more complexity. Thesmarter move is to improve how work gets done before adding headcount.Automate...
  • By cpegut@gmail.com
  • September 2, 2025

Why the Old Agency Model is Still Brokenin 2025

Some people think the big-agency model is making a comeback. They point to flashycampaigns,industry awards, and full-page ads in trade magazines. But here’s the reality—those agencies are still operating on outdated structures that small...
  • By cpegut@gmail.com
  • September 2, 2025

Fractional CMO 2.0: Why We’re Different

For years,the “fractional CMO” model has been the go-to alternative to hiring a full-timemarketing executive. It works well for companies that already have a marketing team butneed senior-level guidance.The problem? Most small and mid-sized...